One of the big things that had me worked up last week was data.
As you know I’m a big fan of Klipfolio, but that’s still a far stretch from having an actual data scientist in-house. (Hey, a girl can dream.)
If you ever wonder how your website is doing category wise & on a global ranking position, or just towards your competitors, definitely check out similarweb.com & hook it up.
If you want to gather several blocks of data, you can use a tool like Klipfolio or maybe start playing around with Google’s Datastudio.
Now, these give you great examples on how you can have a full data overview, but what data is important?
I mean, that’s the actual question, right? What matters? What KPI’s are we going to use to prove what?
What made a huge difference for us is when we started working with unit economics.
We know for example that packing a tutu in pink paper with a pink ribbon, by a senior employee that works in one of our stores costs € 2,71 to the company. Including paper & employee costs.
Having that kind of data and connecting it with the digital world we move in definitely helps us making it even more interesting & connected.
Tableau is business intelligence software that helps people see and understand their data.
Qlik is a competitor. If those are out of line & starting with a marketing dashboard is more than sufficient for you, definitly check out Supermetrics.
Every time I want to learn a skill online I’ll check out what the actual builder of the product is offering. Chances are they have the widest range. Don’t forget to YouTube your needs or get more from udemy.com to stay on top. 🙂
I have a long way to go to understand everything that data science has to offer, but I’m ready for action.
If you know any great tools I’m missing, please hit reply.
Here’s to a kick-ass week!