Must Read: Finding Your Brand’s Voice: How to Shape a Tone of Voice

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Talking about tone of voice. How do you talk to your customers? Is it polite, formal, witty, creative?

TONE OF VOICE is not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. Rather confusingly, when seen in the world of business and marketing, the phrase ‘tone of voice’ refers to written – rather than spoken – words. A company’s tone of voice will inform all of its written copy, including its website, social media messages, emails and packaging.


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