How To Keep Your Refund Rates Low

Posted on 1 min read 1 views

Online shopping is becoming the norm, but even for more experienced shoppers there are still some moments of doubt.

When shopping at an online shop it’s quite helpful to make things personalized. Even if it’s an automated personalization. It’s important for people to feel there’s a person behind the screen.

One of the options is adding a welcome letter, this should:

  • Reassure them they made a good decision by purchasing your product
  • Get them excited about digging in and using the product

Once you purchased at our store either on or offline you’re added to an automated series of e-mails.¬†Think about what information you could send your clients within 30 days of purchase. Even if it are only 5 or 7 emails. They can:

  • Reassure them they made a good decision by purchasing your product
  • Give them some additional tips for using the product
  • Tease them about what’s in the product, to get them excited about diving in and getting started (remember, people who actually go through your product are far less likely to return it)
  • Ask them for a testimonial or encourage them to refer a friend
  • Upsell them to the next level
XOXO
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