Facebook Advertising is a big thing at The Tutu Shop. It’s responsible for a big part of getting our buying customers on the website. I tend to use the ad examples of Ad Espresso a lot. With this tool you can type in industries, keywords or a company name and it will show you what kind of Facebook ads they are running. Try putting in your competitors. It’s a great tool of inspiration. And of course a great tool on itself to optimize your Facebook ads.