I‘m a Belgian serial entrepreneur currently living in Antwerp.
I started my first company at the age of 18 and during my time as digital marketing and strategy consultant had the privilege of working for brands like Bavaria, Auping, Estée Lauder, Van Lanschot & Unilever.
In May 2016 I founded The Tutu Shop, a multi-channel retail concept which is bringing the tutu back through owned retail channels both online as through pop-up shops. Within 4 hours of go live our first tutu was sold. Today we brought over 10.000 tutu’s to girls.
The secret sauce is a very strong concept, digital know-how and a client service team that is off the charts.
I’m an upbeat digital native/strategist. I believe in strong branding—so strong that no matter how the consumer comes in contact with the brand, it triggers the same emotion.
The things I love most about my businesses is making sure my clients & employees are smiling throughout. New Business Development for inbound sales energizes me to no end and since I’m a sworn digital strategist, I scope the latest trends and wrap myself in research, seeking a tailored fit with existing channels … and I like-times-infinity exploring new startup ideas.
As for relationships, I seek the long-term variety. It gives me the chance to fully understand needs. Even though digital is where things change hourly, I’m still a believer in long-term strategies, too.
My passion is digital.
My passion is my clients.
My passion is for the long haul.